CRUZAN RUM
EXPERIENTIAL DESIGN
Client of School
CCO: Max Lenderman
Sr. Director: Bridget Dore
Sr. Acct: Julie Kilton
Program Director: Jon Anderson
Creative Director Design: Mason Witzel
Program Producer: Summer DuBois
Following the damage Hurricane Maria inflicted upon St. Croix, Cruzan Rum asked us to help reposition the spirit brand around purpose. Working alongside their IAT and leadership teams, we developed a multi-year fundraising platform, benefit concert series and experiential tour (including identity, branding, design, planning, production and influencer outreach) and repositioned the renowned rum brand around purpose, all while raising funds for St. Croix hurricane relief under the banner of #AwakenTheIslandSpirit.
We designed the interior direction for the portable bar or "footprint", which utilizes debris from the shores of St. Croix, along with the marketing assets to accompany it on its 14-city tour across the US.
Floorplan & construction: Evolve. Aesthetic & interior design by us.
The footprint at Floatfest in Texas, summer 2018.
#AwakenTheIslandSpirit We recruited St. Croix native and reggae superstar Pressure Busspipe to join us at select events, lifting the island spirit through music.
ALL IN CAMPUS DEMOCRACY CHALLENGE
EXPERIENTIAL DESIGN
Client of School
Creative Director: Mason Witzel
A branch of Civic Nation and part of the Creative Alliance, All In is a non-partisan initiative to increase student voter engagement and democratic involvement.
For the Challenge, which now serves over 4 million students with 300+ universities involved, we created a logo and assets for the 2017 Awards Ceremony in Washington, DC, including a branded stage backdrop, speaker podium, program book, step & repeat, award seals & certificates, winning campus graphics for live Tweeting, and captured photography for distribution post-event.
Also prior to the event, we launched a new logo, branding guidelines, website imagery, a conference booth & backdrop, merchandise and apparel and seasonal social media assets.
