LENDERMAN'S ZERO PROOF
COMPLETE VISUAL IDENTITY AND PACKAGING
The Lendermans stemmed from a family of Russian alcoholics, one whose lineage of excessive and unintentional drinking ended with the last Lenderman – Max - the founder of Lenderman’s Zero Proof Spirits.
A bottle of Lenderman’s Zero Proof Spirit has all the ingredients and expertise of super-premium gins and whiskies - only without the alcohol. We’re all spirit, no booze. And we’re okay with being the family name that chooses to be the sober one at the party.
One of my personal freelance clients, I built the Lenderman's visual identity system from the ground up, in tandem with attending tastings of the liquid in production with the distillers and the client.
TIN TOP COFFEE CO.
The startup, subscription-based coffee delivery service in Boulder, CO, came to me needing a complete visual identity system before launch. Here's what we came up with.
Visual Identity Guide
- Logo Iterations
- Color Palette
- Iconography
- Typography
- Photography
- Packaging
HEXY: "SPOOKY SATURDAY"
CONCEPTUAL MERCHANDISE PACKAGING DESIGN & ILLUSTRATION
The hilarious reaction streamer, Hexy, hosts weekly specials on Twitch, scouring the internet in search for all content of the paranormal and disturbing. Spooky Saturday, with an average of 2,000 live viewers (and chatters) at any given time, becomes an interactive and chilling, yet constantly comical, six-hour experience.
Inspired by these specials, I illustrated a graphite & ink portrait of the streamer and created a retro-core VHS tape design, conceptualizing a unique and physical manifestation of Hexy's Spooky Saturday.
