HILLMAN: OTR

BRAND IDENTITY & PACKAGING LAUNCH

Client of Fadduh

Creative Direction/Design: Mason Witzel

Brand Strategy: Becky Herman-Barnica

Hillman charged us with launching their new fashion-forward brand of accessories designed to match the utility and aesthetic that the urban consumer calls for. It's called OTR, which stands for Over-The-Rhine, a happening and modern neighborhood in Hillman's hometown of Cincinnati, Ohio.

After discovering an authentic brand strategy and ethos, we then built the entire visual world that surrounds it. We designed a fresh, new logo, complete with a color palette, font suite, iconography bank and photography guide, eventually writing shotlists and conducting the line's debut lifestyle photoshoot. We designed packaging cards and multipacks along with their online web presence. Check it out.